Facebook

Facebook

INTRODUCTION OF FACEBOOK:

Facebook is one of the fastest growing social networks worldwide. This is a website where every user can make registration and create account for free. By creating Facebook profile, the user can fill different information about himself and share content (text, pictures, music, video etc.) with others.Facebook is an American online social media and social networking service company based in Melon Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saver in, Andrew McConnell, Dustin Muscovite and Chris Hughes.

HISTORY OF FACEBOOK:

Facebook was created in 2004 by Harvard student Mark Zuckerberg. The website was intended to be an online version of the University's printed Facebook, a directory of new students. At that time, membership to the website was limited to Harvard students only. In a month's time, Facebook grew to include other Ivy League students as well, and within a year had over 1 million users. By the end of 2005, Facebook expanded to include, first, a network of 800 colleges and universities, then high schools, and then international students. In time for the fall semester of 2006, Facebook began accepting membership of anyone over the age of 13. According to Facebook's Press Room, the social networking site currently has over 90 million active users.
Facebook is a privately owned company headquartered in Palo Alto, California. Mark Zuckerberg, age 24 and a Harvard drop-out, is ranked 785 in Forbes Magazine's list of the world's billionaires, with a net worth of approximately $1.5 billion.

FACEBOOK ADVERTISING OBJECTIVES:

Facebook offers many advertising objectives to help you reach your business goals. Your ad objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.
When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals.

Brand Awareness:

Objectives that generate interest in your product or service.

Consideration:

 Objectives that get people to start thinking about your business and look for more information about it.

Conversion:

Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

HOW TO CREATE A FACEBOOK BUSINESS PAGE And CREATE A ADD:

You must have your own business page to post Ads on Facebook.so follow these steps and  create your own page.

• Login to www.facebook.com with your profile picture/email & P.w

• After login go to www.facebook.com/business

• Click On Create Add

• Click On Brand Awareness

• Input Campaign Name 

• Click On Add Account

• Click On Continue

• Input Location

• Set Age Limit
• Input Gender

• Input Language

• Click On Save Audience

• Click On Save

• Click on Placement And Set Placement 
• Automatic Placement
• Edit Placement

• Select Your Budget And Shedule  And click On Continue 

• Click On Create A Page

• Select A Category Of Your Business

• Input Data About Your Page Ans Click On Create Page

• Select Image / Video Format
• Input Heading And Other Message

• Input Your Card Detail and click on continue