Social Media Marketing
Marketing:-
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing is one of the premier components of business management - the other being innovation
Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction.
4ps Of Marketing:-
The Four Ps of Marketing a term coined by Neil Borden, are the ingredients that combine to capture and promote a brand or product’s unique selling points, those that differentiate it from it’s competitors. The ideas behind Borden’s model were refined over the years until E. Jerome McCarthy reduced them to 4 elements called “The Four PS.” This proposed classification has been used by marketing companies, branding agencies and web design companies throughout the world.
Product:- The first of the Four Ps of marketing is product. A product can be either a tangible good or an intangible service that fulfills a need or want of consumers. Whether you sell custom pallets and wood products or provide luxury accommodations, it’s imperative that you have a clear grasp of exactly what your product is and what makes it unique before you can successfully market it.
Price:- Once a concrete understanding of the product offering is established we can start making some pricing decisions. Price determinations will impact profit margins, supply, demand and marketing strategy. Similar (in concept) products and brands may need to be positioned differently based on varying price points, while price elasticity considerations may influence our next two Ps.
Promotion:- We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on investment.
Place:- Often you will hear marketers saying that marketing is about putting the right product, at the right price, at the right place, at the right time. It’s critical then, to evaluate what the ideal locations are to convert potential clients into actual clients. Today, even in situations where the actual transaction doesn’t happen on the web, the initial place potential clients are engaged and converted is online.
Digital Marketing:-
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.As digital platforms are increasingly incorporated into marketing plans and everyday life,and as people use digital devices instead of visiting physical shops digital marketing campaigns are becoming more prevalent and efficient.
Important Skills to Become a Digital Marketing:-
- Content
- Word Press
- Graphics Designer
- Analysis
- Passion
- Practice
- Learn new Things
SEO:-
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Factor Of SEO :-
SEM:-
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking search engine results pages to enhance pay per click (PPC) listings.
SMM:-
Social Media is a platform that lets us participate in social networking. We can share our post on various social media platforms to improve business visibility.It is the best source for news updates, marketing, education, and entertainment
History of SMM:-
Social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion. Social media advertising is a market that did not exist just a decade ago, but is projected to generate $11 billion in revenue by 2017. This is up from just $6.1 billion in 2013.Social advertisements offer the opportunity to build awareness, target based on geographic, demographic and behavioral data. As well, many of the ads can be contextually placed adjacent to relevant topics. Many of the platforms also offer re marketing opportunities for visitors who abandoned your site or shopping cart and returned to social.
I haven’t always been a fan of social media advertising, though. My hesitancy with social media advertising is the intent of the social media user. If they’re in targeted social groups where the interest is synonymous with the advertisement, it can produce some great results. However, if the intent of the user is to go visit their family and friends and you keep jamming irrelevant ads in between… you may not get the results you need to support an ongoing campaign.
Classification of Social Media Tool:-
Social Publishing
- Blog
- YouTube
Social Networking
Photo Based Social Networking
- Snap chat
6 Approaches To Social Media Marketing:-
Branded channel
Influence Outreach Co-Creation Social Selling Customer Service
Closed Communities
Branded Channels
corporate communication
Regular Engagement
Business Identity on social Media
(Facebook business page , linked in business page,
twitter profile for business, Instagram business page ).
Uniform communication
parameters: Campaigns + contests+Growth+% Engagement + vitality of Content.
Closed Communities
The brand is involved in creating communities of like-minded customers or groups who share a passion for the category
Influence Outreach
Associating with Established social media personalities and asking them to promote your business.
Co-creation
using potential of one social Media presence to help reach other reach other Brands.
Social selling
social selling is when sales people use social media to find and engage with new prospects.
Researchers found that.91% of B2B buyers are now active and involved in social media 84%of senior Executives use social media to support purchase decisions 75% of B2B buyers are significantly influenced by social media.
